Social Media is not so much about selling product as it is creating a true relationship with your customers. For the most part, if you are communicating with customers in this fashion you already have them sold. So don’t ruin it.
Blue Sapphire Design believes that social media is a place to disseminate information quickly and easily and, most importantly, to turn customers into advocates. Social media may seem easy and a “no-brainer” simply because these sites are so accessible and popular. However, a poorly developed strategy, or no strategy at all, could lead to negative publicity or worse, indifference. A good social marketing strategy will have to be well organized, thought out, targeted to particular segments, constantly monitored and updated, and will have to fit into, and be consistent with, other marketing efforts such as email and website.
We employ several techniques to drive traffic to your site, including social media such as Facebook and Twitter. These new mediums allow for tapping into large captive audiences with minimal effort. We can help you maximize these new and powerful social mediums to enhance brand identity, build trust, disseminate information, and ultimately build the lifetime value of each and every customer. Check out our custom starter, professional, and premium packages for social media management.